The communication campaign ‘Corruption – a vanishing species’ of the Special Investigation Service (STT) won 2 awards at the conference ‘Password 2022‘: the most effective public sector campaign, and the campaign that gained sympathy from the most participants of the conference. Thanks to this campaign, the number of reports received by the STT has increased.
‘Indeed, the awards we have received strongly motivate us. We are happy to be appreciated among professionals. However, the most important is the fact that the campaign message, which invites the public to report cases of corruption that are known to them, did not leave anyone indifferent. Both the participants of the conference and the members of the commission have taken into account its importance’, - says Renata Keblienė, Head of Communication Division at Special Investigation Service (STT).
The campaign, that was organized by the STT and ‘Ad fingers’ advertising agency, was presented at the conference in the category of low-budget public sector campaigns. During the award presentation, the main wish of the members of the commission to the campaign organisers to present such campaigns in the future in the high budget category was also heard. According to the competition commission, this topic is of importance to the state. Such campaigns change Lithuania. Therefore, it would be great if they would reach an even larger part of the society.
In 2021, the communication campaign ‘Corruption – a vanishing species’ was shown more than 2 million times in various channels. The public was invited to report the cases of corruption that are known to people: ‘If you saw a dinosaur, report this to the STT‘. In the first week of the campaign, the number of reports received at the STT has grown by 81%. 3 times more reports were received by the ‘Report to STT‘ line than a week before the campaign. The comparison of the number of the reports received with the data for the same months of the previous year shows that the number of the reports has increased by 40%, and in January - by 19%.
The competition ‘Password’ of the most effective campaigns is organised by Verslo žinios (Business News).
